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Juan Valdez
Juan Valdez is a fictional coffee farmer who has been the face of Colombian coffee since 1958. He is always seen with his donkey Conchita, and together they represent the hard work and dedication of Colombian coffee farmers. Juan Valdez is more than just a symbol, though; he is also a brand ambassador, and his image is used to promote Colombian coffee around the world. In addition to his work in advertising, Juan Valdez has also appeared in several films and television shows. He is a beloved figure in Colombia, and he has helped to make Colombian coffee one of the most popular coffees in the world.