John Jonah Jameson Jr.

John Jonah Jameson Jr. is a fictional character appearing in American comic books published by Marvel Comics, most commonly in association with the superhero Spider-Man. He was created by writer Stan Lee and artist Steve Ditko, and he first appeared in The Amazing Spider-Man issue #1 (March 1963). Jameson is typically depicted as the publisher or editor-in-chief of the Daily Bugle, a fictional New York City newspaper. He is recognizable by his toothbrush moustache, flattop haircut, and ever-present cigar. He carries out a smear campaign against Spider-Man (and to a lesser extent other superheroes such as Daredevil), frequently referring to him as a "menace" and a criminal. However, he occasionally and reluctantly allies with him. Jameson's hatred of Spider-Man stems from his deep-seated belief in law enforcement and government agencies, and thus despises superheroes for working outside the system. He also has an irrational hatred of people in masks, as he was mugged once by masked gangbangers. In the early comics, Jameson employs photojournalist Peter Parker to take pictures of Spider-Man in the hopes of catching him in the middle of wrongdoing, unaware that Peter is the superhero himself.