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Bibendum
Bibendum, also known as the Michelin Man or Michelin Tyre Man, is the official mascot of the Michelin tyre company. He was introduced at the Lyon Exhibition of 1894 and is one of the world's oldest trademarks still in active use. The Michelin Man is a humanoid figure consisting of stacked white tyres and is often depicted visually as a lord of industry, a master of all he surveyed, and a patriotic exponent of the French spirit.