
Character Type: Mascot
Serce and Rozum are the most beloved mascots of Orange Polska, a telecommunications provider in Poland. They are talking stuffed toy roommates, Serce is an anthropomorphic heart acting on its emotions and Rozum is an anthropomorphic brain with glasses who guides himself with logic. They appeared for the first time in a series of commercials in 2010 and since then have become one of the most successful advertising campaigns in Poland.